I am always seeing owners of small-to-medium sized companies with email addresses such as johndoe@AOL.com, johndoe@triad.rr.com, johndoe@gmail.com or johndoe@yahoo.com.
These work – they allow you to send and receive email! But do they express the company identity that you've worked so hard to build. Some of the people I'm talking about have multi-colored business cards, logos printed on the face of their buildings and signage on their vehicles. But they use a generic email address that in no way identifies who you are to the receiver until the email is actually opened.
My clients have often heard me say that "having an email address like username@AOL.com is worse than having no business email at all". I truly believe that and believe that any business seriously interested in doing business electronically should invest the very small number of dollars required to have a corporate identity.
You note that I am NOT saying that everybody needs a web site – because I don't think that a web site is necessary for every business. In fact, I think a web site may actually be a liability for some businesses and/or types of business. It's a rare instance, however when I would not recommend that a company invest in a domain name and email services that use that domain name.
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