Company Identity

I often see nice business cards that include email addresses that read:

username@msn.com or username@yahoo.com or username@bellsouth.net ....

The list of options goes on and on; but you get my drift. To make things worse, I SOMETIMES see cards that contain the address of a legitimate web site with one of the email addresses I mentioned above.

I'm convinced that an established and consistent company image is one of the most important (and, incidentally least expensive) things a company can do. Keeping your company name in front of the public is an essential element of doing business.

Of course, we recommend that almost all companies have a domain name that represents that company's name and, if possible, some representation of what the company does. In most instances, we recommend that a web site be incorporated into the overall marketing strategy.

Whether or not there's a web site, we recommend that companies have name centric email addresses (e.g., username@companydomainname.com) and NEVER -- absolutely NEVER have business email hosted at AOL with email addresses of username@AOL.com.

Talk to us at JFSI for more information about how we can help you with these efforts.